On the Other Hand…
Tuesday, 22 September 2009
Well, it seems newspapers’ decline may be slowing; a recent New York Times article reports “the free fall in newspaper advertising may be slowing”, and will continue to do so quarterly. Shares in the New York Times company have recently jumped 10%, and some are even heralding this as the end of the recession. Let’s not get ahead of ourselves.
However, the fact that newspapers aren’t doomed to fail excites me. I guess the fact that their decline is slowing is better
news than nothing at all. The recession may have fueled a drastic drop in newspaper purchases; maybe the country and its people aren’t really ready for an entirely online news-system.
This isn’t time for me to celebrate though. Newspapers aren’t even close to making money again, and most people are
doubtful they ever will again. “Newspapers will be the last media to get any ad comeback,” director of Targetcast TCM, Roberta Garfinkle notes.
The important part of the slowing decline of newspapers is the potential for improvement- the drop in sales and advertising in print can ideally be attributed to the recession. If analysts are correct, and we’re nearing the end of this economic hell-hole, then maybe newspaper will bound back. With a better national economy, and more stability, people may be more wiling to shell out that extra cash for good ‘ol paper. We’ll see.
Read the article here.
God Save The Newspapers,